Century City - a place beyond imagination: June 2007

Century City's Master Designer - "Jerde"

The Jerde Partnership is a visionary architecture and urban planning firm that designs unique places that deliver memorable experiences and attract millions of people everyday. As the firm that pioneered "placemaking," Jerde has created projects throughout the world that provide lasting social, cultural and economic value and promote further investment and revitalization.

In 1977, founder Jon Adams Jerde, FAIA, embarked on a journey to make places - not architectural objects - where people gather and experience a sense of community. He started his firm with retail, because, in his words, "that is where the people are." And there they are indeed. More than 750 million people visit Jerde-designed places each year.